The Golden Circle is a simple yet powerful framework popularized by Simon Sinek, designed to help you clarify your brand or organization’s core purpose. It starts with Why (your deeper belief or motivation), moves to How (the unique way you bring that belief to life), and finally addresses What (the product or service you offer). By starting with Why, you tap into the real reason your brand exists—beyond just making money. It’s about what truly inspires you and what change you want to create in the world.
Understanding your Why then guides you in explaining How you do it—what sets you apart—and finally ties everything together with What you do, the tangible product or service you provide. As you fill out the next questions in this workshop, keep in mind that the Golden Circle isn’t just about information; it’s about inspiration. People are drawn to brands that are clear about their beliefs and the impact they want to have. So, focus on the Why first, and let it shape everything else in your brand strategy.